How do you communicate with your community about your club? Are prospective members hearing about who you are and what you do? A great first impression increases clubs’ chances of getting new members. If your club is looking to increase membership and/or promote its unique culture, events, and service projects, you can customize a club brochure and edit the content or upload your own photos to make a distinctive promotional pamphlet.
Go to the Brand Center to find the new club brochure template. Clubs can can showcase their uniqueness by giving prospective members a customized brochure. The template makes it easy for clubs to personalize contact information, annual events, and images. For example, include customizable inserts for Rotary’s programs for young leaders in the brochure, to show how clubs engage and empower young leaders in their communities. Use the Discover Rotarypresentation and the Impact Begins With You prospective member brochure to introduce Rotary’s values and history and the benefits of membership to explain what sets Rotary apart from other organizations.
Attract and engage members by offering professional development
Looking for ideas to support your club’s goals for cultivating future Rotary leaders? Consider improving members’ skills with a professional development program. Use the Leadership in Action: Your Guide to Starting a Program to explore creative ways to design and promote your course. Discuss how your club can maximize the program, such as by opening it to nonmembers to stir community interest. You can also discuss how to help other clubs start a similar program. Download the Leadership in Action Leader's Guide for the suggested curriculum.